WEEK 3 - Protest Song Video Analysis (first 10 shots) x3
KENDRICK LAMAR - ‘Alright’
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Throughout the entirety of the music video there are many different shots taken from a range of angles, including looking up at something (usually a building) or down are something. You can see this within the first 10 shots of the video above. This allows levels to each individual shot taken. These shots also feature a small amount of actual camera movement to match the flow of the music.
Furthermore, within the first 10 shots of the video there are no people present, therefore this leads to the viewers eyes to wonder more instead of focusing onto one individual.
The shot duration throughout the video is rather consistent around 2 seconds usually. However, the first shot lasts for 6 seconds. I feel as if this helps establish the beginning of the video showing no real activity, more quiet and abandoned vibes are given off.
The transitions throughout the video are rather consistent featuring a basic cut between shots. Despite this basic technique the sudden cuts make it clean and sharp which adds tension.
TAYLOR SWIFT - ‘You Need To Calm Down’
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Throughout the music video there are a range of different shots. These include close up, mid shot, crane shot etc.
Furthermore, within the first 10 shots of the video there is 'a lot' going on. Bright colours fill the screen, not only from objects but from the surroundings and the individuals (Taloy Swift at this point in time). It already begins to give a rather relaxing and 'chill vibe to the video match the title "You Need To Calm Down".
The shot duration at the beginning of the video begins rather snappy and in time with the beat of the music however, as you continue further into the video the shot durations become longer.
The camera work throughout the video is quite on going, such as spiralling upwards etc. The transitions on the other hand are crisp, simply switching form one scene to another. This gives the affect that there is many activities going on all at the same time in this little village as every individual is so unique.
0.00
0.06 
0.08
0.10 
0.14
0.17 
0.20
0.22 
0.24
0.28 
Throughout the entirety of the music video there are many different shots taken from a range of angles, including looking up at something (usually a building) or down are something. You can see this within the first 10 shots of the video above. This allows levels to each individual shot taken. These shots also feature a small amount of actual camera movement to match the flow of the music.
Furthermore, within the first 10 shots of the video there are no people present, therefore this leads to the viewers eyes to wonder more instead of focusing onto one individual.
The shot duration throughout the video is rather consistent around 2 seconds usually. However, the first shot lasts for 6 seconds. I feel as if this helps establish the beginning of the video showing no real activity, more quiet and abandoned vibes are given off.
The transitions throughout the video are rather consistent featuring a basic cut between shots. Despite this basic technique the sudden cuts make it clean and sharp which adds tension.
The mise-en-scene in this video highlights that each shot is an external location and not within a studio. By not being in a studio and shooting external shot instead this adds to the realism of the music video.
Despite Kendrick Lamar (the artist) featuring in the video himself, they are not many performative elements as he is trying to put across a point and bring up a real issue that is currently happening in the world. However, there is also not a distinct narrative.
CHILDISH GAMBINO - ‘This is America’
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Throughout the entirety of the music video there are many different shots taken however each are extremely long as there is so much happening within each shot this builds up more and more thought the video.
These shots also feature a large amount of camera movement however it is done gradually to match Childish Gambino's movements.
The first transition in the video is a black screen to the first shot. This makes it seem abrupt and grabs our attention immediately. In the first shot we can see an empty warehouse with a chair and a guitar in the middle of the shot, not long after a man walks on sits down in the chair and starts to play the guitar. The warehouse is light not only because it is lit up with lights but the walls and floors are a bright cream and white colour. This bright and 'glowing' warehouse juxtaposes the impurity of the killing and violence that is about to happen within the next shot.
Throughout the video Gambino is seen lip-syncing whilst promptly being positioned in the centre frame. This not only brings the viewers attention to the lyrics of the song but also distracts us from the background at first glance.
In large proportion of the video we see Gambino dancing with school children whilst chaos is taking place behind them. This could represent how America is aware of what is happening as it surrounds them however they choose to ignore it.
There is a rather large performative element within the music video as Childish Gambino is seen dancing for the majority of it right the way through from the start. Despite this there are some narrative elements. An example is when Gambino shoots the entire Choir. Here he is showing imagery of terrorism, specifically the attack at Charleston church in 2015.
Despite Kendrick Lamar (the artist) featuring in the video himself, they are not many performative elements as he is trying to put across a point and bring up a real issue that is currently happening in the world. However, there is also not a distinct narrative.
CHILDISH GAMBINO - ‘This is America’
0.04
0.20
0.32
0.36
0.52
1.02
1.10
1.32
1.46
1.56
Throughout the entirety of the music video there are many different shots taken however each are extremely long as there is so much happening within each shot this builds up more and more thought the video.
These shots also feature a large amount of camera movement however it is done gradually to match Childish Gambino's movements.
The first transition in the video is a black screen to the first shot. This makes it seem abrupt and grabs our attention immediately. In the first shot we can see an empty warehouse with a chair and a guitar in the middle of the shot, not long after a man walks on sits down in the chair and starts to play the guitar. The warehouse is light not only because it is lit up with lights but the walls and floors are a bright cream and white colour. This bright and 'glowing' warehouse juxtaposes the impurity of the killing and violence that is about to happen within the next shot.
Throughout the video Gambino is seen lip-syncing whilst promptly being positioned in the centre frame. This not only brings the viewers attention to the lyrics of the song but also distracts us from the background at first glance.
In large proportion of the video we see Gambino dancing with school children whilst chaos is taking place behind them. This could represent how America is aware of what is happening as it surrounds them however they choose to ignore it.
There is a rather large performative element within the music video as Childish Gambino is seen dancing for the majority of it right the way through from the start. Despite this there are some narrative elements. An example is when Gambino shoots the entire Choir. Here he is showing imagery of terrorism, specifically the attack at Charleston church in 2015.
TAYLOR SWIFT - ‘You Need To Calm Down’
0.00
0.03
0.05
0.08
0.10
0.20
0.22
0.25
0.30
0.32
Throughout the music video there are a range of different shots. These include close up, mid shot, crane shot etc.
Furthermore, within the first 10 shots of the video there is 'a lot' going on. Bright colours fill the screen, not only from objects but from the surroundings and the individuals (Taloy Swift at this point in time). It already begins to give a rather relaxing and 'chill vibe to the video match the title "You Need To Calm Down".
The shot duration at the beginning of the video begins rather snappy and in time with the beat of the music however, as you continue further into the video the shot durations become longer.
The camera work throughout the video is quite on going, such as spiralling upwards etc. The transitions on the other hand are crisp, simply switching form one scene to another. This gives the affect that there is many activities going on all at the same time in this little village as every individual is so unique.
The mise-en-scene used in this video can be seen clearly through the colour palette chosen reflecting on their homes, objects and of course their bright costumes.
There is a large performative element within the music video. Taylor Swift 'stars' within it and is seen lip-syncing almost the entirety of the song. However, despite this there is also an element of narrative that takes place when watching the video. Another group of villagers seem to be protesting against them, waving banners with rude homosexual slogans for example, "It's Adam and Eve NOT Adam and Steve", implying that being gay is "incorrect".
There is a large performative element within the music video. Taylor Swift 'stars' within it and is seen lip-syncing almost the entirety of the song. However, despite this there is also an element of narrative that takes place when watching the video. Another group of villagers seem to be protesting against them, waving banners with rude homosexual slogans for example, "It's Adam and Eve NOT Adam and Steve", implying that being gay is "incorrect".
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