WEEK 5 - Audience Description

Brief: A socially-conscious, 16-25 years, middle to upmarket demographic

Audience Description 
The 'perfect' audience that the video will be directed at will be a socially-conscious, 16-25 year old, middle market demographic group. The audience will be aware of current global situations and trends and social movements. The members of this 'perfect' audience are likely to stand up for what they believe in and understand that by doing so they may be able to make a change if they work together however, they will also understand that this will not always be an easy target to achieve. 
Attracting The Audience
My music video will attract the 'perfect' audience by not only sharing one but multiple meanings and messages with the viewers. This will then enable each person to interpret and take something different away with them giving the music video a wide span of meaning to each individual. The music video will have a different twist on it so it will be able to stand out from others and will be rememberable to the audience. 

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