The History & Digital Strategy of “The Guardian”
Alan Rusbridger: The History & Digital Strategy of “The Guardian” The Guardian is a non-profitable organisation. Therefore, it hasn’t made much money and has lost quite a lot of money over the years. However, earning money and making profit is not the origin of its existence. It was brought to existence after the Peterloo Massacre. The Guardian wanted to be certain and make sure that everything they published was factual and so they used crowd sourcing. This was publishing many different accounts as this would be more reliable. Put into a trust at 1936. Brought up a million-dollar entitlement. No shareholders. Only relationship is with its readers. Two thirds of their readers are not British. The Guardian readers did not like the idea of paying so only they could access the articles, so instead the second model was put into place in 2012 were they said that they would much rather pay for everyone to access the articles. ‘We will give you money t...