The History & Digital Strategy of “The Guardian”

Alan Rusbridger: The History & Digital Strategy of “The Guardian”

  • The Guardian is a non-profitable organisation. Therefore, it hasn’t made much money and has lost quite a lot of money over the years. 
  • However, earning money and making profit is not the origin of its existence. 
  • It was brought to existence after the Peterloo Massacre.
  • The Guardian wanted to be certain and make sure that everything they published was factual and so they used crowd sourcing. This was publishing many different accounts as this would be more reliable. 
  • Put into a trust at 1936.
  • Brought up a million-dollar entitlement.
  • No shareholders.
  • Only relationship is with its readers.
  • Two thirds of their readers are not British.
  • The Guardian readers did not like the idea of paying so only they could access the articles, so instead the second model was put into place in 2012 were they said that they would much rather pay for everyone to access the articles. ‘We will give you money to make The Guardian available to everyone in the world.’
  • One million Guardian readers are now paying under this model
  • A philanthropist offered to help pay for The Guardian to cover issues such as the developing world as they knew The Guardian would not have enough money to cover big issues like this alone. 
  • The Guardian is now breaking even 
  • All money goes back into the business – nobody becoming rich from the paper - social enterprise 

Comments

  1. WealdMedia2020March 25, 2020 at 7:22 AM

    You have demonstrated understanding of the paper's history, but the organisation of information could have been more coherent and sophisticated - some of your bullet points are not detailed enough. Consider the ideology of the paper and how its origins and strategies convey their ideology.

    ReplyDelete

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